CLIENT CASE STUDIES
Quantifiable Results for Luxury & Lifestyle Brands
At CG Social Inc., we drive results that move the needle. We believe our true impact lies not just in securing placements, but in delivering quantifiable value that elevates visibility, reputation, and revenue for our clients. This curated portfolio showcases campaigns where strategic narrative, flawless execution, and a deep understanding of media mechanics yielded extraordinary success. From global hotel launches to exclusive influencer events, our work spans Hospitality, Food & Beverage, Travel, Real Estate, and Wellness, proving our ability to transform both world-class icons and the next generation of market leaders into globally recognized brands.
Scroll down to explore the scope and scale of some of our most impactful work.
HOSPITALITY LAUNCH
Faena Hotel Miami Beach & Faena District
The Challenge: Launching a new hospitality icon in a highly luxurious & competitive market, securing consistent top-tier coverage to establish it as the definitive global arts and culture destination in Miami Beach.
The Result: Achieved a highly successful launch that established Faena as a global cultural landmark.
Placement Saturation: Secured over 300+ placements in top-tier architectural and lifestyle media outlets, including features in Architectural Digest, Vogue, T: The New York Times Style Magazine, and Travel + Leisure.
Total Media Value: Generated an estimated $45 Million+ in media value and impressions across the launch campaign.
Brand Sentiment: This comprehensive coverage established the property with a phenomenal 95% positive sentiment rating across all launch reporting.
Positioning: Successfully positioned the entire Faena District as a singular, globally-recognized center for arts, culture, and luxury hospitality.
EVENT & BUZZ
Paper Magazine’s "Break the Internet" Art Basel Cover Party with Kim Kardashian
The Challenge: Orchestrating the high-profile reveal of PAPER Magazine's exclusive private cover issue party during Art Basel Miami hosted by Kim Kardashian to generate maximum global buzz and media pickup, dominating the competitive event landscape.
The Result: Achieved a monumental, globally viral event that truly lived up to the "Break the Internet" concept.
Global Domination: Generated over 2.5 Billion media impressions in the 72 hours post-event.
Placement Velocity: Secured 120+ dedicated articles and features across major global news and entertainment sites, including Vogue, The New York Times, TMZ, and E! News.
Event Status: The strategic execution and media saturation successfully solidified the event as the undisputed crown jewel of Art Basel week in Miami.
Audience Share: The party dominated social media conversation, capturing a 90% share of voice over competing Art Basel events during the crucial reporting.
CULINARY AUTHORITY
Full House Hospitality Group
The Challenge: Propel a beloved Westport local chef onto the global stage, transforming his restaurant portfolio (including The Cottage and OKO) into globally renowned culinary destinations, thereby maximizing visibility and reservations.
The Result: Successfully positioned Chef Brian Lewis as a culinary icon, leading to extraordinary regional and national recognition.
National Recognition: Secured a prestigious James Beard Award nomination for Chef Lewis.
Top-Tier Placements: Garnered over 100+ top-tier national placements, including features on The Today Show, Food & Wine, Bloomberg Pursuits, and Travel + Leisure.
Critical Acclaim: The efforts resulted in a coveted 5-star review from Hearst Media (a major regional publication), and The Cottage was named "Restaurant of the Year."
Audience Reach: The sustained media campaign reached an estimated 15 Million+ readers and viewers, firmly establishing the brand far beyond the local market.
SUSTAINABILITY & LUXURY
1 Hotel South Beach
The Challenge: Introducing a mission-driven sustainable brand to the competitive, high-glamour landscape of South Beach, positioning it as both eco-conscious and high-end luxury.
The Result: Crafted a narrative that seamlessly blended eco-consciousness with high-end luxury, firmly establishing the property as the "it" destination for celebrities and the conscious elite.
Positioning: Established the hotel as the undisputed go-to luxury hotel in the market through strategic positioning and securing saturation in top-tier press.
High-Profile Placement: Secured 75+ high-profile celebrity and influencer placements and stays, generating significant buzz and social reach.
Engagement: The campaign resulted in a 60% year-over-year increase in social media engagement and online visibility across key demographic segments.
House of Japanese Wagyu CG Social Inc. was tapped by JFOODO (Japan Food Organization) to elevate Japanese Wagyu as a premier ingredient in the fine dining sectors of New York City & Los Angeles. The agency managed a comprehensive influencer campaign that combined elite events with curated dining experiences.
Strategic Vetting: The team vetted over 50 leading food, luxury and lifestyle influencers to ensure alignment with the campaign’s premium aesthetic and budget.
High Profile Activations: The agency coordinated events in partnership with the James Beard Foundation in NYC and Life & Thyme at Kodo in Los Angeles
Curated Experiences: The team managed 20 exclusive influencer dining experiences at premier restaurants, showcasing the versatility and heritage of Japanese Wagyu.
Content Excellence: Influencers produced over 45 pieces of high quality content, including Reels and Stories that captured the luxurious dining ambiance and preparation techniques.
The Results The campaign successfully reached a combined audience of 3.8 million followers. With an average engagement rate of 4.2%, the project exceeded industry benchmarks for luxury campaigns and garnered over 150,000 total engagements.
As seen in
The foundation of CG Social is built on high stakes, large scale brand management. Before launching the agency, Carrie honed her expertise within the fast paced environment of a Fortune 500 leader. Managing the social media and public relations for a global giant provided her with a deep understanding of complex brand ecosystems, crisis management, and international market trends.
From Global Giants to Boutique Excellence
